Inbound correspondence

　Towards "Nagoya Meshi" chosen by a wide variety of foreign tourists

The Nagoya Meshi Popularization Promotion Council is working to create an environment where Nagoya Meshi can meet the food demand of tourists visiting Japan, in anticipation of the increase in inbound demand and the Asian Paralympic Games (hereinafter referred to as the Asian Games) to be held in 2026. doing.

As part of this, we will ask food and beverage businesses that provide Nagoya Mushi to take into account the trends of foreign travelers, religious and dietary restrictions, and to ensure that various foreigners can enjoy Nagoya Mushi. We have summarized the points of improvement.

We hope this will help you understand food diversity.

1. Trends in foreign tourists visiting Japan

The number of foreign tourists visiting Japan has been increasing since 2011, and has shown rapid growth in recent years. In particular, there are many visitors from Asia (China, South Korea, Taiwan, etc.), and the number of visitors from Southeast Asian countries is increasing rapidly due to the relaxation of visa requirements. Foreign tourists to Nagoya are also recovering to pre-coronavirus levels.

Download the document “Trends in foreign visitors to Japan”

2. Population of Muslims, vegetarians, and vegans and prospects for traveling to Japan

The population of Muslims, vegetarians, etc. is likely to increase in the future. There are also characteristics by country/region: Indonesia, Malaysia, China, and Thailand have the largest Muslim population visiting Japan (number of travelers, number of overnight guests), while the number of vegetarians visiting Japan (number of travelers, number of guests) is large in Taiwan, China, The US, Australia, and Hong Kong tend to be the most popular.

Download the “Population and Inbound Travel Expectations” document

3. Food contraindications for Muslims, dietary restrictions and principles for vegetarians and vegans

Muslims prohibit intoxication from pork, pork-derived ingredients, and alcohol. Vegetarians and vegans also have restrictions on animal ingredients. However, these differ from person to person and are not uniform. Please see the following materials for details.

“Muslim food taboos” document download

4. Advanced case study introduction (Miso-nikomi Udon Noodles: Yamamotoya Okute store)

Although Miso-nikomi is a long-established Udon Noodles store, they have developed menus that are suitable for Muslims, vegetarians, and vegans by using innovative ingredients and seasonings, and are gaining popularity both domestically and internationally.

Download “Advanced case studies” materials

5. “Nagoya Meshi” Innovative ingredients to accommodate food diversity

By understanding the dietary taboos and dietary restrictions of Muslims, vegetarians, and vegans, we will be able to create Nagoya's food culture called "Nagoya Meshi" by devising ingredients and seasonings for Nagoya Meshi. . To the extent that it is reasonable, we are organizing points to consider so that we can proceed on a trial basis.

Download the document “Creating ingredients to support food diversity”

6. “Nagomeshi” Towards food diversity support

In order to make Nagoya Meshi available to a wide variety of travelers, we have summarized the points that should be addressed by both business operators and the government.

“Towards Food Diversity Response” document download

7. Useful tools for addressing food diversity

We introduce know-how for catering to Muslims, vegetarians, and vegans, as well as pictograms that can be used in stores.

Tourism Authority　Muslim hospitality guidebook

It compiles basic knowledge about Muslims and practical know-how for dealing with them, as well as suggestions for things to include on menus, etc., and advanced examples of how to deal with Muslims from all over the country.

Japan Tourism Agency Vegetarian/Vegan Support Guide for Food and Beverage Businesses, etc.

It summarizes basic knowledge about vegetarianism and veganism, the direction of response, and advanced examples from around the country.

Ministry of Land, Infrastructure, Transport and Tourism Chubu Transport Bureau Guidelines for accepting Muslim travelers

Contains basic knowledge about Muslims and points to keep in mind when dealing with them. (Supervised by Nagoya Mosque)

Ministry of Land, Infrastructure, Transport and Tourism Chubu Transport Bureau Guidelines for accepting Muslim travelers (employee edition)

Know-how on serving Muslim customers is compiled for employees of accommodation facilities. (Supervised by Nagoya Mosque)

Ministry of Land, Infrastructure, Transport and Tourism Chubu Transport Bureau Collection of cooking know-how for Muslim travelers

Under the supervision of the inn's head chef, we have put together the know-how to provide cuisine for Muslims that makes use of local ingredients. (Supervised by Nagoya Mosque/Mie Prefecture Culinary Skills Association)

8. Toward “Nagomeshi” being chosen by a wide variety of foreign tourists

Comprehensive version document download