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Uiro- This is a feature!
- arrange
- Standard souvenir
- snack
- production amount
A classic Nagoya souvenir, a traditional sweet that has been around since the Muromachi period
A Japanese confectionery made by steaming rice flour with sugar. Although it is made all over the country, about 9% of the production is in the Tokai region, so it can be said to be a specialty of Aichi and Nagoya in both name and reality. There are many variations in color and flavor, such as those with brown sugar, matcha, red beans, and yuzu added. In recent years, bite-sized varieties that are easy to eat have also become popular.
Origin
It is said to have originated during the Muromachi period when Chin Huirou, a native of Yuan (present-day China), created it as a palate cleanser for herbal medicine. It spread from Fukuoka, Kyushu, where Chen came to Japan, to Kyoto and Odawara, and even in Nagoya, there is a long-established store that has been in operation since the Edo period.
Popularity
It is one of the most popular souvenirs from Nagoya, and you can always find it in the souvenir counters of stations and department stores. It is made in many Japanese sweets shops in Aichi and Nagoya, and there are also several specialty shops.
Uiro's original appeal is that it is chewy yet crisp. The slightly sweet and elegant taste goes well with Japanese tea.