Morning

Is Ichinomiya the birthplace? Toyohashi? The more content there is in the suburbs

Mainly during morning hours, this is a coffee shop service where when you order a drink, you get toast or a boiled egg for free. It is a service that is especially popular in Aichi Prefecture, and has high expectations from business travelers and tourists, making it a presence that can be called a genre of Nagoya Meshi. Suburbs like Owari and Mikawa tend to have more bonuses.

Origin

There is a theory that it originated in Ichinomiya and Toyohashi. It is said that Ichinomiya started serving toast and peanuts for its regular textile workers in the 30s, and Toyohashi began offering appetizers to employees after their night shifts around the same time.

Popularity

It has permeated throughout the prefecture. It is also used to refer to all the extra services offered by restaurants, and it is not uncommon to find coffee shops that sell ``Morning all day long'' or shops that offer Morning in other genres.

Aichi Prefecture is a competitive area for coffee shops, with 2 shops, the second largest in the country. Morning has also evolved to differentiate itself from competing stores.